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Meridian, a forward-thinking decentralised exchange and liquid staking platform built on Movement Labs, sought to develop an identity that would make a bold, impactful statement at launch.
The visual identity merges minimalism with futuristic digital aesthetics, featuring sharp lines, fluid curves, and dark tones to convey a sleek, cutting-edge vibe. Post-launch, the brand secured $4M in seed funding, fuelling the Move DeFi ecosystem and attracting 35K unique users, 225K swaps, 277 pools, and 275K transactions during its debut.
MERIDIAN FINANCE
Overview
Landing page
Product UI
Social media
THE GRID SYSTEM PROVIDES A FLEXIBLE, DYNAMIC STRUCTURE THAT ECHOES THE LOGOMARK, ENSURING A COHESIVE AND CONSISTENT BRAND IDENTITY.
3D logo
THE GRID SYSTEM PROVIDES A FLEXIBLE, DYNAMIC STRUCTURE THAT ECHOES THE LOGOMARK, ENSURING A COHESIVE AND CONSISTENT BRAND IDENTITY.
THE GRID SYSTEM PROVIDES A FLEXIBLE, DYNAMIC STRUCTURE THAT ECHOES THE LOGOMARK, ENSURING A COHESIVE AND CONSISTENT BRAND IDENTITY.
The logo
The globe
BODAR
The system
The badges
Brand guidelines
Brand guidelines
COLOUR PALETTE
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